About Ultimate Flags Inc.

Our Address:

Ultimate Flags is located at: 21612 N Co Rd 349 O’Brien, FL 32071

To contact us, please visit our contact us page here! We look forward to hearing from you.

Serving Patriotic Americans Since 1997

American Owned and Family Operated
Featured in Yahoo Finance and other News
BBB Accredited
Supporting Active Military, Veterans & First Responders
Trusted by Thousands Worldwide for quality flags delivered direct to their door.

Our Mission

Ultimate Flags was born on the Fourth of July 1997 and is America’s Oldest Online flag store.

Founded online on July 4th, 1997, Ultimate Flags has spent nearly three decades serving patriotic Americans, veterans, collectors, reenactors, historians, and heritage supporters worldwide.

That’s right UltimateFlags.com is older than Google! What started as a small family-operated road-side flag business, it grew into America’s 1st and now oldest online flag store. Out of a deep love of country, UltimateFlags.com has continued to flourish from a passion for American history, patriotism, military heritage, and preserving the stories and symbols that shaped our nation.

Founded by John Nesbit, a proud descendant of Paul Revere. Ultimate flags carries a tradition of telling the stories of flags. Some organizations are trying to re-write history and destroy flags of historic value. We are maintaining that history and carrying on our heritage of American values, historical accuracy, education and moral values.

Winston Churchill once said “Those who do not know history are doomed to repeat it”

We are a strong supporter of helping others express their 1st Amendment rights- even if we don’t agree with them. While this may be an unpopular idea, we believe those that are for silencing others voices are part of the problem – NOT the solution.

Over the years, Ultimate Flags has grown into one of America’s longest-running online patriotic flag retailers while remaining family owned and operated. Ultimate Flags Inc. is American Owned and Family operated in O’Brien, Florida. (approximately 1 hour west of Gainesville, FL)

Our family-run team ships thousands of flags and patriotic products nationwide and internationally each year while maintaining hands-on customer support and warehouse fulfillment operations in the United States.

Over the years, Ultimate Flags has served tens of thousands of customers across the United States ranging from veterans and military families to collectors, patriotic organizations, reenactors, and history enthusiasts while living the American Dream of working with our family every day.

Our Warehouse & Operations:

We have over 10,000 Flags, Banners and Ensigns for sale to choose from: American flags, Confederate Flags, Military flags, National flags, Historic War flags, Trump flags, Betsy Ross, 1776 Flags, Molon Labe, Come and Take it, 2nd Amendment, Texas Flags, and much more.

We also make custom flags and have made many hard to find historical flags for the SCV, and many other groups. If you have a design idea, let us know and we will work to get your custom project to a beautiful flying finished flag.

About Ultimate Flags

At Ultimate Flags, we believe the American flag is more than fabric stitched together — it represents sacrifice, freedom, service, and the generations of Americans who fought to preserve those ideals.

Founded by lifelong patriots with deep respect for military service, first responders, and American heritage, Ultimate Flags was built to provide high-quality American flags while giving back to the communities and heroes who continue to defend this country every day.

For years, we have proudly supported veteran organizations, law enforcement groups, fire departments, and military families, as well as historical groups across the United States through donations, fundraising initiatives, and community outreach programs. Our team has worked directly with veteran support organizations and active-duty military groups to provide American flags for ceremonies, memorial events, and community programs honoring those who served.

Our commitment to supporting veterans and first responders has earned recognition from members of the United States Marine Corps and regional veteran organizations for our continued donations of American flags and patriotic materials to military families, veteran causes, and community remembrance events.

Ultimate Flags has also been featured in multiple regional and national news publications for our work supporting veterans and patriotic causes, including coverage from Lake O News, Yahoo Finance, and Ultimate Flags Press.

Beyond our products, we are passionate about preserving American history, honoring military heritage, and educating future generations about the sacrifices made by veterans, first responders, and patriots throughout our nation’s history. Our content and educational resources are created with a strong focus on historical research, patriotic values, heritage, honor and respect for all the people who built and defended this country.

Every flag we sell represents something bigger than business. It represents a continued commitment to American craftsmanship, patriotism, veteran support, and keeping the spirit of freedom alive for future generations. We work with both American-made manufacturers and trusted suppliers depending on product type and availability, while prioritizing quality, craftsmanship, and durability- ALWAYS!

Whether you’re purchasing a flag for your home, business, memorial, military tribute, or special event, we are honored to be part of that tradition.

God Bless America.

Meet the Ultimate Flags Team:

At Ultimate Flags, we are more than just an online flag company — we are a family-owned American business built on patriotism, customer service, historical preservation, and supporting the people who love this country.

With more than 65+ years of combined experience in eCommerce, operations, customer service, logistics, and historical research, our team works every day to ensure customers receive quality products, fast shipping, and personal service from people who genuinely care about American history, heritage, veterans, and the values the flag represents.

Over the years, Ultimate Flags has earned thousands of satisfied customers nationwide and has been recognized by veteran groups, first responder organizations, and members of the United States Marine Corps for our continued support, donations, and community outreach efforts. Our company has also been featured in publications including Lake O News and Yahoo Finance for our work supporting veterans, patriotic causes, and American-made values.

We believe every flag tells a story — whether it honors military service, family heritage, historical remembrance, or personal freedom — and our mission is to help customers find products that truly reflect what matters most to them.

Our team prides itself on excellent customer service and will help anyone find the flag that is closest to their history/heritage/cause. Ultimate Flags is proud to offer quality flags delivered to your door.

Checkout our Reviews Page to see what others say about us! As well as our 3rd party review pages here: Ultimate Flags Inc. BBB Page, BBB Reviews page, and Yelp Reviews page.

Historian / Independent Historical Researcher:

John Hough, Historian / Independent Historical Researcher and Co-Owner

John Hough is a lifelong student of American history, Southern heritage, military history, and the Civil War era. Born and raised in Florida with deep Southern roots, John comes from a family of patriots, veterans, and strong supporters of traditional American values.

For more than two decades, John has dedicated himself to studying Confederate history, Civil War campaigns, constitutional history, battlefield strategy, and firsthand soldier accounts from the 1800s. His personal research library includes works from respected historians and authors such as Shelby Foote, Bruce Catton, James McPherson, Douglas Southall Freeman, Lochlainn Seabrook, and the Kennedy brothers, along with hundreds of Civil War memoirs, military journals, historical archives, and battlefield accounts.

John has spent years visiting battlefields, museums, memorial sites, and historic locations across the South to deepen his understanding of America’s past and preserve historical storytelling for future generations. His writing and research focus on honoring American history, preserving Southern heritage, and educating others on the sacrifices made by those who came before us.

In recognition of his work in historical preservation and patriotic education, John received the 2022 Heritage History Preservation Award from a regional Southern historical organization for his contributions to Civil War and American heritage storytelling.

When he’s not researching or writing, John enjoys hunting, shooting sports, riding ATVs, and spending time outdoors with family and friends.

He loves sharing stories of times long past and keeping our heritage and history alive.

Our Historical Research Standards

Our historical content is developed using a combination of battlefield archives, historical memoirs, military records, preservation resources, published historians, and firsthand accounts from the Civil War era and early American history. We strive to preserve historical accuracy while encouraging continued education and discussion surrounding America’s past. Articles published across Ultimate Flags and Ultimate Flags Blog are reviewed and updated periodically for historical accuracy, relevance, and educational value by our historical research and editorial staff.

Topics We Regularly Cover

Civil War history

Revolutionary War history

Military flags

American symbolism

Flag etiquette

Southern heritage

Veteran remembrance

Historic battle flags

American Heroes in Battle

Patriotic Stories About Service Members, Police/Fire and 1st Responders, and all those citizens who honor and serve our beautiful country.

Director:

Jonica Hough, Director and Co-Owner,

Jonica Hough oversees all aspects of UltimateFlags.com and brings more than 25 years of experience in management, customer service leadership, eCommerce operations, team development, and digital marketing.

As Director and Co-Owner, Jonica manages the day-to-day growth and strategic direction of Ultimate Flags, including customer experience, fulfillment systems, supplier coordination, online operations, and brand development. Her leadership has helped Ultimate Flags grow into a nationally recognized patriotic and heritage-focused online retailer serving customers across all 50 states.

Over the years, Jonica has worked directly with veterans, military families, historical organizations, first responder groups, and patriotic communities to help customers find meaningful products that honor loved ones, heritage, military service, and American history. She has also helped coordinate donation efforts and outreach programs supporting veterans organizations and community remembrance events.

Known for her hands-on leadership style and dedication to customer service, Jonica has helped Ultimate Flags maintain a strong reputation for reliability, fast shipping, and personalized customer support. The company has received thousands of positive customer reviews across multiple platforms, with many customers specifically recognizing the team’s attention to detail and personal care.

Jonica is passionate about preserving American values, supporting veteran causes, and helping future generations remain connected to their history and heritage.

When asked what she enjoys most about her work, Jonica says:

“I love helping others fly flags to honor their loved ones, their heritage, and their history. I also love working with true American patriots every day — people who value hard work, family, freedom, and honoring those who sacrificed for this country. If you proudly fly a flag in America, you’re my kind of people.”

Operations Manager:

Scott Hough, Operations Manager and Co-Owner

Scott Hough oversees warehouse operations, logistics, inventory management, supplier relations, packaging, and nationwide order fulfillment for Ultimate Flags.

With years of operational and fulfillment experience, Scott plays a key role in ensuring every order is accurately processed, securely packaged, and delivered quickly to customers across the United States. He works directly with trusted American suppliers and manufacturers to source high-quality flags, patriotic apparel, patches, accessories, and heritage products that meet the standards customers expect from Ultimate Flags.

Scott also manages warehouse systems, inventory organization, quality control procedures, and fulfillment training to maintain consistency and efficiency throughout the company’s operations. His focus on operational excellence has helped Ultimate Flags maintain strong customer satisfaction ratings and repeat business from veterans, collectors, patriotic organizations, and history enthusiasts nationwide.

Beyond daily operations, Scott has also participated in the company’s veteran outreach efforts and community support initiatives, including helping coordinate patriotic donations and support programs benefiting veterans and first responders.

One of Scott’s favorite parts of the business is hearing directly from customers who share stories, photos, and reviews showing how much their flags mean to them.

As Scott explains:

“When customers call or leave reviews saying how much they love their flags or the small free gifts we included, that’s the best part. I love surprising them and bringing a smile to their face when they open their shipments. I enjoy helping people express themselves, honor their history, and share what they believe in with pride.”

Proudly Supporting Veterans:

Ultimate Flags is honored and proud to help non-profit Veteran and 1st Responder groups that help our nation’s heroes deal with trauma they were exposed to in the line of duty. If you know a Veteran, Police Officer, Fireman, or other 1st Responder that needs to heal, we urge you to please reach out to Sacred Mountain Retreat Center. Want to help? Join their $6 on the 6th program, a small donation adds up when many choose to help our heroes.

We are also proud to support another non-profit Veteran’s Assistance group in Okeechobee, FL. called: Thank you For Your Service!

Ran by a local Veteran, Gregg Maynard, he assists local Veterans from everything like building ramps to access their home, remodeling bathrooms to assist elderly Veterans who have no one else to help, to helping Veterans get the assistance they need from the VA, to restoring the beautiful War Memorial Park in downtown Okeechobee, Florida. We are honored to help him in any way we can, and so proud to know him and call him our friend.

Ultimate Flags Inc. has proudly supported members of the United States Armed Forces, veterans organizations, and patriotic community initiatives through flag donations and outreach efforts over the past 28+ years. During a period when American flags were in short supply for overseas military missions, our team was honored to assist in providing flags for deployment and military support efforts abroad.

In recognition of these efforts, Ultimate Flags received appreciation and recognition from members of the United States Marine Corps and veteran organizations for continued patriotic support and service to the military community.

The video below includes photos, community outreach efforts, and official recognition certificates presented to Ultimate Flags for supporting military and patriotic initiatives. See the details on that by watching the below video:

And we are proud to have helped other groups across the nation over the past 28 years, to continue honoring/sharing our patriotism, love of country and history.